KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. B2B Online Marketing Blog Content Marketing'

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Create relevant content. Let us all let out a harmonious moan.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Let’s face it, publishing frequently is time consuming.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Valasys

JANUARY 9, 2023

Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. Your content should be relevant and engaging so that people will want to read it. Build Connections With Other Bloggers/Experts.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

KoMarketing Associates

JULY 31, 2014

For example, careful analysis of a Twitter network enables you to find users relevant to the industry. Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. B2B Online Marketing Blog Social Media Strategies'

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Ontraport

JANUARY 21, 2021

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

KoMarketing Associates

MARCH 7, 2013

Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Marketing Sherpa (@MarketingSherpa).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. Capitalizing on popular news items should increase your relevance and visibility in search engines, while simultaneously giving you access to a steady stream of new content ideas. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

OCTOBER 24, 2017

Build relationships with authoritative and relevant publishers. The reason that search engines use links as a measure of a site’s authority is because they are seen as an endorsement from one online publisher to another. Prioritize highly relevant publishers over high authority publishers. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Predictive Response

MARCH 1, 2019

While there are traditional methods of online marketing to utilize for new businesses and brands, it also pays to be a bit creative. Reach out to bloggers and podcast owners who share relevant content and information that is likely to resonate with your audience.

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49

Writing on the Web

JUNE 17, 2016

This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. If the link is to external content (outside of your control), try to find a relevant new link to replace it. Based in Illinois, Susan Boggs is a digital business and online marketing consultant.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Convince & Convert

JUNE 6, 2013

I’m an online marketer, a specialist in content marketing strategy and writing. As a guest blogger here, we have a good fit, a win-win. As a guest blogger here, we have a good fit, a win-win. Convince and Convert gets relevant content that serves your needs. First up is my strategy.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Practices 48

Practices Best Practices Blogger Marketing Management 48

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Online Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Hinge Marketing

APRIL 5, 2017

Best Practice #3: Identify relevant keywords that are being searched. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Blogger Outreach. The right way to promote your great engineering content would be to go to a high-authority, highly relevant blog like Engineering.com.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. Invite – and write – guest posts. Conduct surveys.

Traffic 100

Traffic Blogger RSS Opinions 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Digital marketing and analytics.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hinge Marketing

MAY 19, 2015

Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Challenge #2: Running out of ideas It’s probably the biggest concern new bloggers have when they first start out, even in the saturated technology market – how will I possibly come up with enough content ideas to post regularly?

Marketing Management 48

Marketing Management Service Blogger Planning 48

Writing on the Web

SEPTEMBER 9, 2010

And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. Blog this on Blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Digital marketing and analytics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Ontraport

JANUARY 21, 2021

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

KoMarketing Associates

DECEMBER 14, 2015

Although everyone receives tons of e-mail, I still think e-mail marketing as part of your overall integrated marketing campaigns is necessary and can be effective. Write and create relevant content for them. Less is more!” — Pam Didner , Content Marketing Strategist and Author of Global Content Marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. The most important point to remember when marketing your small business is to create value.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Hinge Marketing

DECEMBER 31, 2015

However it’s not enough to simply steer someone to your website, for online lead generation to be most effective once visitors are on your site you need to meet them where they are in the buying cycle and provide relevant content to engage them and move them further down the sales funnel. How Hinge Can Help.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

KoMarketing Associates

JUNE 13, 2013

Digital Marketing – 349,268 members. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. This group is devoted to everything related to internet marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MARCH 14, 2011

Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems. Blog this on Blogger. What do you think? Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Hinge Marketing

JULY 22, 2015

SEE ALSO: SEO and Professional Services Marketing: What Every CEO Should Know. Use keywords that are relevant to your content, and beware of “keyword stuffing” or putting keywords that are not natural or don’t make sense in your writing. Media and Blogger Outreach. As a good rule, write for your audience first.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48