Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Company: TopRank Marketing. Blog: Online Marketing Blog. Twitter: @LeeOdden (106.5K followers). Sangram Vajre.

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. I started one of my recent blog posts with very loose language and a question right there in the first paragraph. B2B Online Marketing Blog Content Marketing'

Blogger 120

Blogger Guidelines Copywriting Buzz 120

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. One of the first questions we get from organizations looking to adopt a social media strategy is what content should they provide in those platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Ontraport

JANUARY 21, 2021

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3. What do we do first?

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

KoMarketing Associates

JULY 31, 2014

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. For example, if you competitors aren’t replying to comments or questions, you could offer your expertise in the area. ” ©iStockphoto.com/dcerbino.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Webbiquity

DECEMBER 18, 2018

Most bloggers think about search as the primary customer acquisition channel for blogging. Hopefully, with the right strategy in place, and a business plan that is focused on clear KPIs, you can maximize your odds of success as you enter a new market. Or, ask a question about the strategy outlined here, in the comments below.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. B2B Online Marketing Blog Content Marketing b2b blogging b2b content blogging content marketing news writing' Don’t know what to write about when it comes to your B2B website’s blog?

Traffic 120

Traffic B2B Case Studies Case Study 120

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. They are awesome.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

BenchmarkONE

OCTOBER 15, 2018

A lot of beginner bloggers (and even some seasoned ones) make the critical error of thinking that readers are coming to their blogs solely to learn about their brand, product or service. The truth is, people want to read content that addresses their needs, answers their questions and adds value to their lives in some way.

Lead Scoring 60

Lead Scoring Lead Ranking Blogger Paid Search Agency 60

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hinge Marketing

APRIL 5, 2017

It should answer users’ questions. What kind of questions do they need answers to? The answers to these questions are your high-level “issues” that will shape your content strategy. Blogger Outreach. Feel free to ask any additional questions you might have in the comments below. lives here.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Convince & Convert

AUGUST 23, 2013

Videographers before Bloggers. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer. Find us on iTunes: [link]. Tweetable Moments.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Internet Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Marketing Trends & Technology. Seth’s Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

AUGUST 25, 2011

Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results. How can Twitter and Facebook help me generate traffic from search engines?

Social Media 28

Social Media Media Blogger Webinar Metrics 28

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Here are seven tips for a healthy blog and a happy blogger. Post regularly. Be patient!

Digg 100

Digg Blogger Broadcasting Buzz 100

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. If you have any questions about events, promo codes, etc. Content Marketing World (Sept 6-8 in Cleveland). I’m often asked what social media events I recommend.

Social Media 127

Social Media Media Blogger Co-Registration 127

The Effective Marketer

SEPTEMBER 29, 2010

As marketers we all know it’s not that simple. Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Practices 48

Practices Best Practices Blogger Marketing Management 48

Writing on the Web

OCTOBER 14, 2015

Sure, that is not likely for most bloggers, but it is possible. Before you say yes to any of these ideas, I suggest you ask yourself three very important questions: Does it provide your reader with a valuable service? In the meantime, if you have any questions, send me an email. I’d love to help!

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

KoMarketing Associates

JUNE 7, 2018

Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons. To get past the curse of knowledge, we as marketers must think beyond the industry we are in as we know it.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Ontraport

JANUARY 21, 2021

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. 2 Responses to WordPress Plugins for Marketers WordPress Plugins for Marketers « The Effective Marketer | WpMash - WordPress News says: February 23, 2011 at 5:42 pm [.]

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

This is not a philosophical question, although it is grounded in profound human needs and values. This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Blog this on Blogger. What’s your true purpose?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

KoMarketing Associates

MAY 5, 2015

It’s one thing to read about a certain technology or piece of equipment; it’s quite another to watch a live demo on how it works and translate that information into a blog post that anticipates and answers questions about that particular solution or technology offering. Compile & Highlight Research. Offer Testimonials. Final Thoughts.

Education 120

Education Tactics B2B Marketing Practices 120