Hubspot

JUNE 13, 2018

The audience persona section, for example, has case studies of real potential audience personas like "Blogger Brian". If you're feeling overwhelmed by the process of creating a marketing guide, this can help ease you into it. Create highly detailed buyer personas using psychographics instead of traditional demographics.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Atomic Reach

MARCH 18, 2019

Bryan Eisenberg is a pioneer and an international authority in online marketing. Marty Weintraub is an author, speaker, and entrepreneur focused on psychographic targeting in the digital marketing field. Search and social marketing conferencing are some of his strongest sides. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Especially if you take the position (as I do) that social media is more about customer retention than customer acquisition, it’s very much NOT for kids or demographically or psychographically slanted at all. I might add; Social Media can be managed by a junior marketing person. It’s for everyone. Great comments.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Adobe Experience Cloud Blog

JULY 2, 2013

This is an article about online marketing. You’re at the website of a company that’s developed power tools for online marketing. Forgive me for saying so, gracious hosts of this post, but Marketo marketing software is far from free. It’s for serious online marketers. No surprise there, right?

Blogger 48

Blogger Psychographics Ideal Customer Profiles Marketo 48

Convince & Convert

APRIL 13, 2010

People who have educated, inspir… [link] [link] John McTigue @jaybaer talks about the continuing impact of Dale Carnegie's advice for sales & marketing – [link] [link] Jodi Mallow Maas The Best Advice Has No Shelf Life [link] topsy_top20k RT @jaybaer: The Best Advice Has No Shelf Life: Who Influenced You?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112