Webbiquity

SEPTEMBER 9, 2013

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix.

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JANUARY 10, 2010

Darren Rowse offers seven tips for avoiding “blogger’s block&# and keeping fresh ideas and content flowing on your blog, from mind mapping and answering reader questions to taking advantage of guest post opportunities. 37 Tips for Optimizing Blogs and Feeds – SES New York by Online Marketing Blog. Post this on Diigo.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

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FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Declaring that “all marketing is content,&# Eric Anderson hands down his 10 commandments for content marketing, beginning with dictates that content shall be sharable, malleable and collaborative.

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FEBRUARY 28, 2011

. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

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AUGUST 9, 2016

.” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

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MARCH 23, 2017

” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. Join “tribes” of bloggers on similar topics. Marketing Insider Group (Startup).

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Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

JANUARY 19, 2011

He also advises, “many brands will supplement their blogging with Blogger Relations, YouTube videos, Twitter, Facebook, etc…the content created for one outlet, e.g., a YouTube video, ought to be promoted across any other frequently-used channels. When appropriate, let key bloggers know about it.&# Tweet about the video.

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Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Guides to Personal Branding on LinkedIn. As he put it, ‘Don’t write in the 1st person.

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Linkedin Paid Content Planning Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings.

SEO 100

SEO Tips Best Practices PageRank 100

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APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” Fuel to the content marketing fire: McKinsey quantify changes in the purchase funnel by steveseager.com.

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DECEMBER 16, 2014

elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. What’s your brand personality going to be?” ” Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions.

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

JANUARY 9, 2012

It has enabled revolutions in real life as well as in digital marketing. Nearly 3/4 of active Twitter users are bloggers. ” Overall, the UI is an improvement—with the exception of losing the ability to see how many lists a person is on. Each section is divided into guidelines for personal accounts and for business.

Twitter 100

Twitter Tactics Tools Tips 100

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JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Paid Content Social Media Stats Social Marketing 100

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JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. 20+ mind-blowing social media statistics revisited by Econsultancy.

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Paid Content Stats Social Media Marketing Budget 100

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SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The Social Media Marketer’s SEO Checklist by SEOmoz.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

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FEBRUARY 21, 2017

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. For bloggers, add a share button to posts to make it easy for others to Flip. Pinterest is the ultimate visual content curation tool!” — Online Marketing Institute.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

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SEPTEMBER 5, 2019

New entrepreneurs often believe their products will naturally draw a huge number of customers online and offline. It’s what every visionary person believes, but there is no guarantee people will embrace your ideas. Don’t neglect the power of social media marketing. Use social media channels to validate your product.

Startups 195

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MARCH 14, 2011

Take a break from the marketing/PR grind and enjoy! Now that Google knows what you search for and what websites you visit (personalized search), what you write (Gmail), what you say on the phone (Google Voice) and where you live (Google Maps), there’s no more of your privacy to invade, right? The Google Toilet by Current.

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JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! His blog also includes a beautifully written personal account of the night the Berlin Wall fell.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

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MAY 14, 2013

Better yet, invite those experts to share their knowledge on your blog as guest bloggers. 5 of the Most Important Content & Social Media Tips For A Successful Business Blog by TopRank Online Marketing Blog. Geoff Livingston lays out four steps to becoming an “A-list” blogger in your niche subject area.

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SEPTEMBER 8, 2010

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

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AUGUST 16, 2010

8 brand personalities Facebook and Twitter users hate by iMedia Connection. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 11 Free Tools for Social Media Optimization by TopRank Online Marketing Blog. B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100