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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My paper route taught me how much we humans are creatures of habit. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Brad is an experienced content strategist, SEO copywriter and blogger. 3. Consistent Delivery Matters. He still rides a bicycle. .

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Stop losing your hard-earned leads

Ontraport

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.

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11 Simple Strategies for Beating Writer’s Block

KoMarketing Associates

You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear. Read a post from a blogger you admire or tackle the first couple chapters of a book on your reading list. Just start to get your ideas down on paper, stream of consciousness style.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Marketing Sherpa (@MarketingSherpa).

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Stop losing your hard-earned leads

Ontraport

Online marketing expert Neil Patel put it best: “Nurturing leads is much more important than acquiring them.” For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Don’t lose leads — segment them.