PR Meets Marketing
PR Meets Marketing
SEPTEMBER 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. I had been updating my original post with any posting that I came upon regarding this topic. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. Paul Stamatiou : His Checklist for Public Relations People again highlights how people are misspelling blogger's names.
PR and Blogging Outreach: Practical Tips
PR Meets Marketing
SEPTEMBER 4, 2007
To me, good blogger relationships is one part doing your research, one part old school PR and one part transparency. Ochman included her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR on her blog. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. This one is from Rohit Bhargava of Influential Marketing Blog.
Four online marketing metrics to obsess about
grow - Practical Marketing Solutions
FEBRUARY 5, 2015
Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would change everything and propel me into the sunny skies of Internet fame and fortune. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
7 Tools for Finding & Connecting With Influential Bloggers
MARCH 25, 2015
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? All bloggers are different.
Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg
FEBRUARY 2, 2015
This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing. On Google+ or LinkedIn?
What’s So Funny About Social Media and Online Marketing? April 2012
APRIL 23, 2012
Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Here are a few of the best technology / marketing related creations. Why not laugh with `em? by CodeWeavers.
Bloggers: Brush Up on Your Writing Skills
Writing on the Web
APRIL 10, 2013
Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. There are lots of resources for business bloggers available in many different mediums.
6 Tools for Automating B2B Social Media Marketing
JULY 14, 2016
Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Once you’ve started creating a strategy , it’s time to find content to share, schedule it, and monitor what is being said about your brand online. What automation tools do you use for B2B social media marketing? Buffer. Edgar. DrumUp. BuzzSumo.
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Support existing SEO keyword strategies.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ? There ssets (free). ocial Media. Post views/clicks. Referral sources.
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. The key takeaway? last month.
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
JULY 31, 2014
While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. ” Instead of being consumed by the existence of a threat (IE, the competition), opportunistic marketers will turn such to their advantage. B2B Online Marketing Blog Social Media Strategies Suggested Tools. Suggested Tool.
5 Traffic-Driving B2B Blog Topic Ideas
APRIL 2, 2015
This is often a common problem for many bloggers and marketers in almost every industry. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. B2B Online Marketing Blog Content Marketing b2b blogging b2b content blogging content marketing news writing
5 Ways to Get Readers to Respond
Writing on the Web
FEBRUARY 1, 2012
You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Polls. External Links.
How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
Writing on the Web
OCTOBER 14, 2015
In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. b.) Sure, that is not likely for most bloggers, but it is possible.
What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
MAY 21, 2015
There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory.
Key Takeaways from MarketingProfs’ #ContentBootCamp
OCTOBER 14, 2014
Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. This is an age-old question for content marketers.
7 Steps to a Successful Blogger Outreach Campaign
DECEMBER 13, 2013
There are many questions and uncertainties around incorporating guest blogging in your online marketing strategy , particularly around building backlinks to a website. This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. Where do you begin? Create a strategy. Promote.
5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
MAY 5, 2015
Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Leverage Surveys.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How to Reach Out to Bloggers by Chris Brogan.
How to Fight the Infobesity Monster with Quality, Shareable Content
DECEMBER 9, 2014
Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). Variety = the Lifeblood of Content Marketing.
The Blogger’s Guide to Online Marketing
The Effective Marketer
JANUARY 17, 2012
The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. Monetizing a blog with products that are developed and sold by the blogger is becoming more and more popular, and one of the best ways to make money blogging.
Blogging vs. Journalism: Identifying the Fundamental Differences
SEPTEMBER 11, 2014
As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Any successful blogger or journalist responds well to criticism. Tone and Structure.
Anyone with a New Idea is a Crank Until the Idea Succeeds
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix.
3 Things Your Social Media Team Should Know About SEO
JUNE 19, 2014
One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers. This applies to both life in general and to marketing. Enter search and social. . Connections. into this).
The TOP 25 Must-Read Internet Marketing Blogs
JANUARY 27, 2014
Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs. Digital Marketer.
Creative Work, Blogging, Writing and Resistance
Writing on the Web
MARCH 24, 2014
It doesn’t matter if you’re a scientist, blogger, CEO or rock star. About Blogs Content Marketing On Writing Better Online Marketing Writing for the Web blog writing business blogging content marketing with blogs creative work resistance Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. The solution?
12 Marketing Techniques to Increase Your Firm’s Visibility
JULY 22, 2015
We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. Online Search and Search Engine Optimization (SEO). Media and Blogger Outreach. Email Marketing.
Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Writing on the Web
SEPTEMBER 26, 2012
Of course, being a winning blogger is more than just creating good content. After you do so, every email that you send will be a marketing message that could bring you another reader. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience.
Business Blog: 4 Reasons to NOT Write Your Own
Writing on the Web
DECEMBER 12, 2011
And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger. Does hiring a “ghost blogger” always make sense? How to Write a Content Marketing Blog Post.
What to Include in a Content Marketing Proposal
JANUARY 19, 2016
From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ways to Measure B2B Content Marketing Performance. B2B Online Marketing Blog Content Marketing
25 Awesome B2B Blogging Tips
MAY 2, 2012
Do research on your target audience, either on your own or with the help of an Internet marketing company. Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Ask the readers to do something: A call to action is vital to any online marketing efforts, as it instructs users on what to do. Overall Guidelines.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Or are there? A “Eureka” Moment.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. Just like tip #1.
Social Business Success Starts at the Top
Writing on the Web
AUGUST 8, 2012
Time-Saving Tips for Social Media Marketing. Social Media for Busy Business Bloggers. Content Marketing Social Media Stuff Attracting Clients LinkedIn Online Marketing social media marketingTwitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction.