Convince & Convert
JULY 16, 2015
At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.
Biznology
OCTOBER 4, 2011
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence.
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SendX
MARCH 18, 2021
It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”?
Marketing Insider Group
MARCH 31, 2021
Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. They’ll fit in naturally with your post.
Convince & Convert
AUGUST 20, 2015
To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Q: If a blogger doesn’t disclose their relationship with the brand, who gets in trouble?
SendX
MAY 24, 2019
Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? When to Write a Newsletter Aren’t email newsletters a bit outdated? Photo by Miguel Á.
Webbiquity
OCTOBER 16, 2018
The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization. We all have egos.
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