Remove multi-touch
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7 Offline Marketing Strategies that Support Your Online Brand

Hinge Marketing

For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. 4) Direct Mail Even though direct mailers are more costly than online marketing, they can still be an effective lead generating tool.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Director, Digital Practice at Draftfc.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Write your messaging to the personas and build your lists based on the tags. With this planning, it is easier to define your automation requirements.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose.

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6 Alternatives for WordPress That Fit Your Business

TrustRadius Marketing

WordPress is an open source publishing platform – while it is popular with bloggers, it also works as a full content management system for businesses. Kentico is billed as an all-in-one CMS, e-commerce and online marketing platform with an open API. Multi-site Management. What’s great about WordPress?

Kentico 40
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Same with email. Now, the bad news.