| |  Blogger + Microsite + Press + Youtube | 9 articles |
| Page 1 of 1 | Previous | Next | BIZNOLOGY DECEMBER 6, 2011 Inside a Social Media News Release Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. | WEBBIQUITY OCTOBER 29, 2012  Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to. | | | | | |
| PWB MARKETING BLOG OCTOBER 25, 2011  10+ Ways To Use B2B Social Media In Your Business Skin your YouTube page. If your company gets mentioned by a third-party blog, include that in your press room. Getting blog coverage is as credible as getting traditional press coverage. Create a microsite where you consolidate all your social media activity, so consumers have one place to go to view all your activity. Eleven Different Ways to Integrate B2B Social Media. | SAVVY B2B MARKETING JULY 1, 2009  Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. | SAVVY B2B MARKETING JULY 1, 2009  Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. | INDUSTRIAL MARKETING TODAY JULY 14, 2010  Is Content Curation an Easy Way for Content Marketers to Do More. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation? Resources | | | | | | | |
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WEBBIQUITY | MONDAY, JULY 26, 2010  19 New Featured Sources on the B2B Marketing Zone
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Time to Kill the Press Release? Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Microsite. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ). June 7, 2010. MORE >> -
BIZNOLOGY | TUESDAY, JUNE 29, 2010  T-Mobile Curates Web Content
Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. So it is easier for consumers, customers, and the press to come to our product sites to get early information, and since we use RSS feeds to bring ongoing information in, you can get robust product information(demos, videos, etc.) Image by Dan_H via Flickr. think you'll enjoy it. MM: Your role seems really interesting. MORE >> -
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 1, 2007 Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us MORE >>
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