Inside a Social Media News Release
DECEMBER 6, 2011
Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to.
10+ Ways To Use B2B Social Media In Your Business
PWB Marketing Blog
OCTOBER 25, 2011
Skin your YouTube page. If your company gets mentioned by a third-party blog, include that in your press room. Getting blog coverage is as credible as getting traditional press coverage. Create a microsite where you consolidate all your social media activity, so consumers have one place to go to view all your activity. Eleven Different Ways to Integrate B2B Social Media.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
Microsites. YouTube Dashboard. Guest Blogger. News and Press. YouTube. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Website Tracking. Events.
Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
Savvy B2B Marketing
JULY 1, 2009
We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback.
Is Content Curation an Easy Way for Content Marketers to Do More.
Industrial Marketing Today
JULY 14, 2010
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation? Resources
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts.