Industrial Marketing Today
APRIL 23, 2012
Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. I know it’s Emerson again.
Industrial Marketing Today
JULY 14, 2010
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.
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