WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 16, 2008

Blogs now rival traditional media for reach. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it.

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Social Media Media Web 2.0 Blogger 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

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Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

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PR Conference Social Media Blogger 20

WebMarketCentral

NOVEMBER 18, 2009

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Bloggers could do this independently, but few have the resources to do a thorough job. Tags: Media. Conversation Aggregation. Not possible.

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WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

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Social Media Practices Media Wiki 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing.

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Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

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WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The post included several creative examples of social media signatures, though most are are text-based.

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WebMarketCentral

JANUARY 18, 2008

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools.

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Linkbait Social Media Ning PageRank 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

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Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5 The results are eye-opening.

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WebMarketCentral

JULY 23, 2007

WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. and social media aren't just for teenagers and garage bands; they are being embraced in a big way by B2B technology buyers and vendors alike. . _ Here is the vendor perspective. Blogs are the most frequently used Web 2.0

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WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Brown contends that the webistes for these three shows really "get" social media, offering fans more than the usual static trivia. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more?

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Social Media Optimization Linkbait Media 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.

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WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

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RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects.

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WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

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Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Social media works. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?

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WebMarketCentral

SEPTEMBER 9, 2009

Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. ." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us

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B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations.

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WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

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WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

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RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 15, 2009

Basic link-building—social media sites, directories, business partners etc. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Including (but not over-doing) keywords in content and heading tags. Incorporating keyword links in page text.

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Practices SEO Best Practices Blogger 20

WebMarketCentral

SEPTEMBER 8, 2008

Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery. Aune del.icio.us

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RSS Blogger Best Practices Business 20

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? SEO social media interactive PR?

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PR Best Practices Blogger Copywriting 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

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WebMarketCentral

MAY 5, 2009

ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever."

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WebMarketCentral

DECEMBER 4, 2007

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. For PR professionals to effectively pitch bloggers , they need to establish a dialog first, whether through blog commenting or directly via email.

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WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. a webcasting and rich media marketing solutions provider.

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WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. No, the only metric that really matters to "those seeking to monetize through advertising" is revenue.

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Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." The bottom line, according to Kalehoff: "traditional media strategies are not dead, and buzz tactics can't necessarily live on their own in a vacuum.

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Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 11, 2008

But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. Back to the Best of 2007 series next week. 1) My mother.

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