Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard. ” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life.

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Blogger Social Media Media Outreach 80

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. What are the best examples you’ve seen of blogger outreach in action?

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Blogger Outreach Case Study Case Studies 152

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Blogger Outreach Process Advertising Agencies 148

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

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Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Convince & Convert

APRIL 24, 2015

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Write Often In a Curata study of over 400 business bloggers, they found that the best bloggers—one’s with over 10,000 page views or more per month—shared some similar traits.

Blogger 166

Blogger Best Practices Merchandising RSS 166

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Convince & Convert

FEBRUARY 26, 2014

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. » social media case studies' Read the whole entry. »

Multi-Channel 152

Multi-Channel Blogger Advertising Channels Case Study 152

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . A blogger outreach campaign can expose your brand to many opportunities.

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Blogger Outreach Service Advertising Agencies 72

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy. ” Perfect!

Blogger 100

Blogger Practices PR Outreach 100

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating. No reply results in a follow-up email.

Blogger 80

Blogger Outreach Social Media PR 80

DrumUp

APRIL 30, 2020

In this article, we’ll point you to 12 amazing employee advocacy bloggers: 1. Reading Time: 3 minutes If you’re looking to turn your business frown upside down with employee advocacy during this crisis, you’re going to need information. And the best kind of information comes straight from the source.

Blogger 100

Blogger Best Practices Business Social Media 100

Sharpspring

OCTOBER 14, 2022

A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. There are many different approaches, styles, and layouts for a social media strategy. So, you’re probably wondering, “What makes a successful social media strategy?”.

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Social Media Media Marketing & Strategy Paid Search Agency 121

Convince & Convert

JANUARY 29, 2014

Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward.

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Blogger Outreach Case Study Case Studies 143

ConvertKit

DECEMBER 31, 2019

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? For example, if your social media post or SEO headline claims that you’re offering a “free demo” of your product from this landing page, make sure the copy on the page clearly communicates that fact.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Blogger Outreach Case Study Case Studies 151

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I am an “earned media” social media marketer.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. The Skinny & Co.

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Outreach Blogger Media Advertorials 140

Valasys

NOVEMBER 8, 2021

The post Why bloggers should use paraphrasing tools for effective writing? appeared first on Valasys Media. Share This Post Shares.

Blogger 52

Blogger Effectiveness Tools Media 52

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Social Media Posts You can also use AI to create more social media posts.

Marketing AI 313

Marketing AI Curation Content SERP 313

Hinge Marketing

JUNE 30, 2021

Whether online or offline, obtaining this type of third-party credibility is known as earned media. . What is earned media? . Earned media is attention you garner from the public and the media that you haven’t paid for. Search engine results pages (SERPs) where you show up–yes, that’s earned media.

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PR SEO Webinar Metrics Media 173

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Adobe Experience Cloud Blog

AUGUST 3, 2017

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. Ask to be notified when your guest blog is live, then schedule several shares over the following week across all your social media platforms. They Don’t Target the Blog They’re Pitching.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Webbiquity

MAY 26, 2022

Today, you can use a website builder like Blogger, WordPress, or Sitejet which provide everything you need to create a professional website in just a few hours with no coding skills. Include your email address, phone number, links to all of your business social media accounts, and physical address (if you have a brick-and-mortar location).

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Kale is built for food bloggers. Key Takeaways: Ideal for food bloggers. Built-in social media menu buttons.

Blogger 90

Blogger Best Practices Display Merchandising 90

Sharpspring

APRIL 15, 2022

Social media is a powerful marketing channel but it’s not all about building traffic. In fact, social media marketing can boost any part of your conversion funnel, from awareness to brand advocacy. Let’s look at how to create an effective social media sales funnel: Create Diverse Social Media Content.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Create a blogger-optimized news release. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Facebook Pages.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205