Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social Media 5. Media Buying 7. Content Marketing 1. Where is the ROI?

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social Media 5. Media Buying 7. Content Marketing 1. Where is the ROI?

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Social Media Integration: Today, Triberr has built a social media island.

Twitter 100
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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. You have merely picked up your social media bullhorn for the modern equivalent of an email blast. The content may be valuable, but the experience is degraded.

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. Here are three of the better B2B marketing examples I found.

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Three Reasons Mobile Changes Everything in Marketing

Digital B2B Marketing

With the launch of the iPhone, mobile devices became media consumption devices. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices. Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention.

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Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. I’m not in Pingdom’s target audience and have never seen content from them yet I have found their tools through search and through the recommendation of other bloggers.