Chris Koch

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Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Lots of people seem to be having Twitter identity crises these days.

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Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Lots of people seem to be having Twitter identity crises these days.

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Who says B2B marketers are lagging in social media? Of the top ten posts on my blog this year, only one did not involve social media. I think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. The four components of social media management. Here it is. Here it is.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of content in social media. Short or long.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of content in social media. Short or long.

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In social media, no one knows you’re an introvert

Chris Koch

First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. I think social media turns most things we think about innate personality on its ear.

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How to create B2B social media policies

Chris Koch

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. This [Choose. Blog, Space.]