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20 Must-Have Marketing Lead Generation Tools

ClearVoice

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses.

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The Buyer is Always the Main Character in the B2B Sales Story

PathFactory

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.

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The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos

Adobe Experience Cloud Blog

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Scheduling your webinar events about a month out will give you time to send 1-3 email promotions and ramp up social media outreach in the week leading up to the event. Follow Kathryn on Twitter at @KKilner.

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Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?

Adobe Experience Cloud Blog

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. You are one of the few who sees social integration for precisely what it is – a powerful tool in the tool belt of marketing outreach. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Adobe Experience Cloud Blog

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Connect the dots, and you’ll see that social networks are the perfect way for B2B marketers to turn this peer-powered executive outreach to their advantage.

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Communicating your Brand’s Story through Marketing Automation

Adobe Experience Cloud Blog

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The more you use your marketing automation to outreach in this way, the more your prospects will feel part of your story and connected to your brand. When Marketo hit 1000 customers – we all knew it. He can be reached at jgray@leadmd.com.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.