B2B Memes

MARCH 9, 2011

There I learned about a new experiment with monetization being tried by one of my favorite bloggers, Mark Schaefer. In addition, he’s vowed to share any revenue from the site with four frequent guest bloggers. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

NOVEMBER 23, 2011

Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

MAY 2, 2012

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. This distinction, which should seem obvious, is a key to way to score points in marketing presentations involving competitive match-ups. Of the eight common factors I’ve identified , three in particular stand out: 1.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.).

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 30, 2011

However, content without marketing is like a cart without a horse. It needs to be marketed. Write about other bloggers. Even better than writing about other bloggers is asking them to speak in their own words, as I did with Mark Schaefer. I may have almost as many regular readers now as Rex Hammock. Share the links!

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

SEPTEMBER 6, 2011

It’s certainly no accident that Mersey uses a marketing concept, that of personas , as part of her approach to understanding audience. “My classes are designed around selecting an audience and researching it, using mostly secondary sources, and some primary research techniques.”.

Blogger 100

Blogger Class Education Training 100

B2B Memes

DECEMBER 10, 2010

Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases?

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

DECEMBER 8, 2011

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100