ViewPoint

FEBRUARY 18, 2014

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? Do you have a sales plan?”

Planning 120

Planning Marketing Plans SWOT Work Management 120

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% close rate.

Statistics 94

Statistics Paid Content Stats Blogger 94

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In the UK or Ireland?

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. Three Considerations to Inform Your Marketing Action Plan. Consider Account-Based Marketing.

SMB 67

SMB Planning Marketing Plans Allocation 67

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Successful Content Marketing Creates Response.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

markempa

AUGUST 27, 2009

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.”   They covered the gamut with some actionable tips on everything from the small business advantage to marketing and social media to financial planning and – believe me – everything in between. . 

Blogger 120

Blogger Tips Leads Lead 120

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” With that in mind, let’s discuss the fundamentals of an email marketing database.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. Start Building Relationships with Other Bloggers.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence. Data Backup.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. You also need marketing technology (martech) tools. Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. Email Marketing. Can I maybe save money if I wait?”

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Directive Agency

MAY 24, 2017

Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. With the following 10 ways to write content consistently, even the busiest bloggers and businesses can fall into a steady rhythm. Keyword research and blog writing can send search marketers down the rabbit hole.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” ” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. To be certain, the lines have blurred between PR and marketing. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. But what makes content truly reign supreme?

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Outreach 156

Outreach Blogger Brand Identity Branding 156

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Preparing Your Blogging Platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. From there, the lead generation plan is developed, followed by lead nurturing. NuSpark Marketing is proud to offer you this scope-of-work proposal.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. From there, the lead generation plan is developed, followed by lead nurturing. NuSpark Marketing is proud to offer you this scope-of-work proposal.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. For instance, a wedding planner could sell a digital wedding planning template. Next, we’ll go through some specific ideas from each category for different industries and markets.

Examples 91

Examples Product Work Management Marketing Management 91

ClearVoice

JUNE 7, 2021

It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Writing for a blog isn’t the same as other types of writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

ClearVoice

APRIL 25, 2022

By developing, and implementing, effective search engine optimization (SEO) plans; tactics that focus on both on-page and off-page SEO efforts. Meanwhile, the basis of a solid, functional off-page SEO plan should include link-building endeavors and guest-posting pursuits. Click To Tweet. Boosts your backlinks.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. How Brands Market To the Different Generations . The influencers are bloggers, speakers, and authors. When building a brand advocacy program, it is important to have program goals, criteria for selection, a plan for onboarding and a continued engagement plan.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

SmartBug Media

FEBRUARY 25, 2020

In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Make the Most of News Announcements. Utilize Media Materials.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

SmartBug Media

SEPTEMBER 14, 2023

Despite all that planning, unfortunately—and it seems all too often—we can miscalculate and wind up with dreaded overstock inventory. It creates a strain on cash flow and limits the ability to invest in other critical areas such as marketing, product development, or operational improvements. Use targeted marketing.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Mailmunch

APRIL 26, 2021

If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick. Later in the article, we will discuss how to market your blog and outdo the competition. . A platform such as Blogger, Wix, and WordPress provides you the space to publish content. This will be the online address to your blog.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. And tons of bloggers began offering their budgeting hacks. But their secret sauce was content.

Brand Identity 124

Brand Identity Branding Content Education 124