Webbiquity

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

Social Media 100

Social Media Vendors Media B2B 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. They are awesome.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Bluetext

AUGUST 25, 2021

In order for content marketing to be successful, it must be relevant and up to date. It takes time and effort to keep up with changing trends within the marketing mix, which is why Bluetext has provided 3 ways to make the most of your content marketing efforts below.

Content Marketing 29

Content Marketing Webinar Metrics SERP Content 29

Writing on the Web

JANUARY 26, 2011

Drug-traffic and narco-related activities are a major concern in Mexico. Blog this on Blogger. Total crimes per capita average 12 per 1,000 people in Mexico, ranking 39 in a survey of 60 countries. As of 2009 Mexico’s homicide rate varies from 10~14 per 100,000 inhabitants; the world average is 10.9 per 100,000 inhabitants.

Digg 100

Digg Wikipedia Buzz Blogger 100

Webbiquity

NOVEMBER 12, 2012

Per BusinessDictionary.com , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results. According to About.com , “Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

SnapApp

NOVEMBER 21, 2012

Posts like, "How to Cook up More Leads with the Right Marketing Mix," or "Get the Right Ingredients for Stuffing Your Sales Funnel" may seem a little quirky or cliche, but like any recipe, with the right materials and a little creativity any dish can be a gem. Top Marketers to Invite to Your Table,?

Top of Funnel 48

Top of Funnel Blogger Creativity Marketing Mix 48

Adobe Experience Cloud Blog

AUGUST 6, 2009

  All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.  .  They also know how to find it themselves.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

WebMarketCentral

JANUARY 24, 2008

by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20

Hubspot

NOVEMBER 16, 2012

It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

APRIL 1, 2010

The videos aren’t annotated to drive traffic to Facebook. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. The YouTube channel is barely mentioned on Facebook. link] [link] nateriggs Killer analysis, Jay.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. 9 Effective SEO Techniques to Drive Organic Traffic in 2019.

Social Media 100

Social Media SEO Media Lead Scoring 100

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Listen Now. First stat.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 19, 2011

Noting that, for an increasing number of websites, “referral traffic is as significant from social networks as it is from search engines, making social the next search,&# Liza Hausman details three components of what she terms “an effective on-site social optimization strategy:&# social connectivity, the connected experience (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. YouTube and Video Marketing Trends. YouTube use accounts for 10% of all traffic on the Internet.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. This one is creating moderate traffic. And why not? Wait a minute. Un-clog your blog.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2012

Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

AUGUST 3, 2010

As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

MAY 5, 2022

SaaS content marketing agencies can even help to ensure that you don’t get penalized by Google in your SEO strategies. Your content marketing agency can even help you to explore new forms of content which complement each other, like email and social media marketing, mixed with blog posts and videos. 5) Codeless.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Webbiquity

AUGUST 18, 2012

Facebook is the leading source of referred social media traffic to websites, at 26%. Facebook marketing is a specialized skill. Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. However, just 2% of members account for more than 40% of all traffic.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

AUGUST 16, 2010

Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Content Marketing Institute

JANUARY 1, 2018

Earlier this year, I wanted to address the idea that traffic isn’t the be-all, end-all way to evaluate a website’s effectiveness. I planned to present on the topic at the B2B Marketing Forum in the fall, but first crafted two blog posts to air my thinking. If you are blogger, remember revising content can often be a great strategy.

Planning 0

Planning Content Marketing WOM Marketing Analytics Tools 0

Sprout Social

FEBRUARY 25, 2020

So if you’re going to catch up with the competition, there’s no question that infographics should be a part of your content marketing mix. This guide gives you an in-depth look at infographic marketing so you can successfully implement it. Drive high-quality traffic. Establish brand authority.

Social Media 125

Social Media Social Marketing Media Peer-to-peer 125

Convince & Convert

SEPTEMBER 20, 2010

but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. That said I gotta agree with Ike, the numbers are one thing. I think brands often forget that side of it.

Twitter 145

Twitter CRM Business Paid Search Agency 145