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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Rosetta Stone.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

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The Coming Content Marketing-Publishing Continuum

B2B Memes

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list. It’s the magazine. ' Your blog is the magazine. Five years ago, the majority of bloggers wrote short posts of 1000 words or less. It doesn’t sell.

Relevance 118
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Why marketers must become the new publishers

Chris Koch

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. Research the reader.

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Why the “Hollywood Model” Is the Future of Content Creation

Contently

Illustration by Andrew Rae | New York Times Magazine. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future.

Content 181
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Why marketers must become the new publishers

Chris Koch

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. Research the reader.

Planning 100