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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. She’s not the only person who’s raised this question. If you’re hiring a writer, you want to get the right person for the job. Career Trajectory.

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Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Janice Williams : I’m an arts and culture reporter at a magazine. ” But it doesn’t bother me.

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Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

Searls and Weinberger were addressing their comments above all to public relations and marketing people. In the beginning of their chapter, in fact, they point to magazines as a “form of market conversation.” We tend to forget that a conversation is not simply one person talking, then the other.

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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

“As consumer publications dwindle and go out of business, there’s going to be more and more branded content. Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100
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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

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How to Handle Blogger Outreach & Pitching With Jason Falls of Social Media Explorer [@InboundNow #23]

Hubspot

Blogger outreach. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. Blogger Outreach. Look to people who have marketing backgrounds, as opposed to bloggers who know a little bit about marketing.

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