Remove long-tail
Remove Blogger Remove Outreach Remove Personalization Remove Research
article thumbnail

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. In general, we have two weeks or less before our first outreach. The clock is ticking.

article thumbnail

Earned-media micro-influencer marketing primer

Biznology

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Back then we called it blogger outreach and blogger engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

article thumbnail

My online influencer research and engagement process

Biznology

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. Really big.

article thumbnail

How to Optimize Content for Generative AI

Convert

Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. It’s engaging with the same person again and again to build recognition. The first GEO research went live in early December and I covered it here.

article thumbnail

Launching your social campaign with guns blazing!

Biznology

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media). Timing’s of the essence so go go go go go go go!

article thumbnail

Mizuno running long tail outreach marketing case study

Biznology

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.