Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? For many content creators, writers, bloggers, that is risky. Blog this on Blogger. Share this on LinkedIn. Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. We’re not trained to write emotionally.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Blog this on Blogger. Share this on LinkedIn. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. I can tweak the title and the keywords before I publish. Tweet This!

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. Blog this on Blogger. Share this on LinkedIn. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. There are universal drives and human motivators.

Digg 100

Digg Trigger Marketing Content Buzz 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Hubspot

DECEMBER 23, 2020

It’s also worth noting that scheduled posts don’t automatically trigger any other notifications — such as Tweets. Additionally, you can also use helpful tools like HubSpot's Social Media Software to schedule posts across multiple platforms, like Facebook, Twitter, or LinkedIn. Step 7: Consider cross-promotional scheduling.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Writing on the Web

AUGUST 5, 2010

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. Share this on LinkedIn. When successful web writers create online content , they appeal to the senses and the emotions. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Share this on LinkedIn. Do some client recommendations work better than others? Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

The Effective Marketer

DECEMBER 8, 2010

Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. In it they show how automatically sending email based on triggers is more effective than allowing subscribers to specify email preferences. Join the LinkedIn group and attend the next event!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Therefore your content needs to trigger to action. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Blog this on Blogger. Share this on LinkedIn. Do you access web content via RSS feeds?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

OCTOBER 27, 2010

Blog this on Blogger. Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. Will it make them want “some of what you’ve got?&#. Share this on del.icio.us.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Blog this on Blogger. Share this on LinkedIn. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

ClearVoice

APRIL 30, 2020

Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. LinkedIn Sales Navigator. The opportunities and possibilities with using Linkedin today are endless. OptinMonster. Salesforce.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Share this on LinkedIn. Most of them center on writing about how to solve a problem for your readers. A case study. History and mythology.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Blog this on Blogger. Share this on LinkedIn. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Subscribe to the comments for this post?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Blog this on Blogger. Share this on LinkedIn. Your blog writing can improve.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

BenchmarkONE

SEPTEMBER 27, 2019

An email automation is a series of triggers and actions that fire automatically. Triggers can be signals such as a contact getting added to a list, opening an email, or clicking a link. Even just a few triggers and actions put together can create powerful workflows for small businesses. A/B Testing. Image courtesy of ConvertKit.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. Share this on LinkedIn. When marketers write content, they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Tell a story of one person.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

SEPTEMBER 28, 2010

Blog this on Blogger. Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. Have you told anyone about it lately?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. Blog this on Blogger. Share this on LinkedIn. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. Subscribe to the comments for this post? Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

ClearVoice

SEPTEMBER 4, 2020

Triggered emails have a more than 2x higher open rate than newsletters. Two-thirds of bloggers who report “strong results” publish blog content daily. LinkedIn lead generation is successful for nearly two-thirds of B2B companies. LinkedIn ). CampaignMonitor ). Data Axle ). GetResponse ). CampaignMonitor ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. HubSpot's marketing suite offers an intuitive framework to outline your email workflow strategy and its automatic triggers.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Blog this on Blogger. Share this on LinkedIn. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. Always learning, as I hope you are as well.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Share this on LinkedIn. Subscribe to the comments for this post? Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Blog this on Blogger. Share this on LinkedIn. We are no different.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? Blog this on Blogger. Share this on LinkedIn. How do you get content marketing results? Get Content, Get Customers , by Joe Pulizzi. Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Content Marketing Digg Content 100

Tony Zambito

JULY 24, 2011

  As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    Basically it is the first thing we do. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

NOVEMBER 7, 2014

As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. How convenient for a blogger writing about the top Pulse articles of all time. "Drinking caffeine triggers the release of adrenaline. Views: 2,867,000.

Linkedin 28

Linkedin Opinions Customer Satisfaction Work Management 28

Writing on the Web

JULY 15, 2010

So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Are they able to use triggers to get us to buy stuff? Blog this on Blogger. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Customers rule.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Blog this on Blogger. Share this on LinkedIn. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

Blog this on Blogger. Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. Blog this on Blogger. Share this on LinkedIn. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 12, 2010

Blog this on Blogger. Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web. Subscribe to the comments for this post? Share this on del.icio.us.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Share this on LinkedIn. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Authenticity.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Convince & Convert

APRIL 19, 2012

This episode features Derek Halpern founder of Social Triggers. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. We saw the same thing with LinkedIn ads at Argyle. When we first started advertising on LinkedIn, we were blown away by how cheap it was. Special Guest: Derek Halpern of Social Triggers.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Writing on the Web

OCTOBER 13, 2010

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Blog this on Blogger. Share this on LinkedIn. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. Emotional Engagement.

Content Marketing 100

Content Marketing Content Digg Buzz 100