Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Contently

JUNE 24, 2021

Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. Personal finance guides popped up on lifestyle sites. And tons of bloggers began offering their budgeting hacks.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Engagio

NOVEMBER 20, 2017

These insights ensure that each interaction is completely customized and personalized for that account (and ideally the person). Press releases. Financial press. Influencers and bloggers. Tier 2: Medium-depth research. In general, researchers are resourceful people who quickly become black-belts in Google.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment. New Media Entities are Born.

Social Media 133

Social Media Media Television marketing Blogger 133

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. College-educated professionals account for the majority of LinkedIn users. Target Audience.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Three great tips to keep in mind for your blogging strategies: Show personality.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Outgrow

SEPTEMBER 8, 2022

It’s kind of like a LinkedIn profile for businesses, that tends to rank pretty well, just by setting it up, it probably will rank in the top 10 or top 20. There’s a site called about meet, if you’re doing a disservice to a person that will work well. So the press releases also might help you get more publications.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? You have to grab his attention by speaking to his most pressing and compelling desires. .’”. One is personal: it talks about a real person and what he reports. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Your background may be in print, but you must stop thinking of yourself as a print person. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. They tend to overlook personal factors in favor of logical analysis.

Digg 100

Digg Content Newsletter Buzz 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public. Blog this on Blogger. Share this on LinkedIn. Only a few of us have the gift of story-telling.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

MAY 25, 2011

Get a picture of the person reading your blog, in your mind’s eye. If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Blog this on Blogger. Share this on LinkedIn. What I’m asking is that you pause before you write for your audience.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Biznology

AUGUST 14, 2012

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

ClearVoice

APRIL 30, 2020

Usability or level of user-friendliness : Businesses and marketers are already pressed for time. Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. LinkedIn Sales Navigator. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Writing on the Web

AUGUST 9, 2010

Readers are pressed for time. Blog this on Blogger. Share this on LinkedIn. Blog Content: Are you personal… or all business? Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Share this on del.icio.us.

Tips 100

Tips Business Digg Marketing Proposals 100

Buffer

JULY 29, 2019

Enter your blog’s URL and your email address, and press go. The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. When you plug in the name of a brand, Brand Grader will give you an influencer score based on the influential journalists, bloggers, and thought leaders who are talking about your brand.

Social Media 72

Social Media Social Marketing Media Dwell 72

Writing on the Web

MAY 11, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. ’ Blog this on Blogger. Share this on LinkedIn.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

NOVEMBER 2, 2010

Social Networking (Facebook, MySpace, LinkedIn, etc.). Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&# Share this on LinkedIn. Social Events (e.g., Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Digg Wikipedia 100

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Webbiquity

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Do you have to put out a press release after you revamp your whole website? Until there’s a clear “owner”, a task won’t get done.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Content Marketing Institute

DECEMBER 11, 2017

Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. Why We Like It: Founder Francisco Rosales has plenty of personality (the “About” page is titled “Who Is This Dude?”),

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Should You Use a Business or Personal Account? The advantage of this approach is it makes your campaigns feel more personal. What is Social Media Outreach?

Outreach 98

Outreach Social Media Media CAN-SPAM 98

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. It takes time and practice to find and develop your own blogging voice.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. I see similar results when searching job banks like Monster or LinkedIn. An established track record of developing successful working relationships with bloggers and other social press.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

SugarCRM

DECEMBER 11, 2013

Email Personalization. Guest Blogger. News and Press. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Contact Us.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Email Marketing Lead Generation 50

Hinge Marketing

DECEMBER 16, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40