ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. As it turns out a lot.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

MAY 9, 2013

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. They prefer LinkedIn, a professional network that's all about getting business done. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. LinkedIn is nine-to-five and Facebook is after-hours. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

FEBRUARY 26, 2013

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. Negotiating the differences requires an investment of time and a genuine interest in the other person. At the same time, remember that there’s a person beneath the stereotype. Your leads may be perfect. They may need what you’ve got.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing gets personal. I know what you’re thinking, you’re saying to yourself, “Is he serious?” Joe Hendershot. Changing the legacy channel.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. Alignment now is particularly important given the new buyer’s journey and what Aberdeen calls “the hidden sales cycle,” or the hidden influences of social media, blogs, forums, and direct peer connections that happen at a hyper scale on LinkedIn, Facebook and Twitter.

Trends 120

Trends Practices Marketing Automation Services Work Management 120