Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JUNE 27, 2017

Spend Labor Day with your family! 1970 Dogwood Street. I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

JULY 2, 2013

Are they bloggers? Are they on Facebook for real or are they really on LinkedIn ? And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

SEPTEMBER 15, 2015

Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy, my hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human tenders who have hours, bedtimes, personal lives, and families, can be a little frustrating.

Training 80

Training Blogger Amazon Google 80

Biznology

AUGUST 14, 2012

The social media lunatics have taken over the Internet asylum and unless your very own personal voice, face, story, narrative, history, resume, wins, and losses are fed into the Googlesphere, you’re vulnerable to whatever anyone cares to say about you, no matter who. You need to get in front of the storm that’s sure to come.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. I am a man possessed! That said, I really don’t collect people. People don’t like being collected. It’s very charming. At the very least.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

OCTOBER 21, 2014

We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. This allows each and every person in that meeting to potentially make a meaningful connection with every other new person in that room. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Connect with them on LinkedIn. Bloggers and their readers know each other. The whole 9 yards.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

SEPTEMBER 21, 2011

And my personal favorite: What’s in it for me ? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JANUARY 12, 2015

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. The two most popular blogging platforms are WordPress and Blogger.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

MARCH 10, 2015

Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially 6,099 built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse.

Linkedin 80

Linkedin SEM Advertising Mediums Banners 80

Biznology

SEPTEMBER 6, 2016

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

AUGUST 2, 2016

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. People Buy You Not the Widget. It’s a seduction, it’s a love affair.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

JULY 6, 2016

According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. This individual is specifically selected to enhance awareness of your brand via their personal network. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Blog Content.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship. Why You Should Reach Past the A-List.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JULY 1, 2014

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

DECEMBER 30, 2014

You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. I read and respond to all my comments. Like this post?

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

FEBRUARY 12, 2013

A lot of it is more about stress-testing you to see what kind of person you are. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Tout de suite!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

DECEMBER 13, 2016

It’s time for you to really invest in your own personal or professional social platforms. Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers.

Cable 80

Cable Best Practices Content Blogger 80

Biznology

OCTOBER 14, 2014

A personal site. No, LinkedIn isn’t enough. Bloggers are so 1996. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn.

Social Media 80

Social Media Ad Building Media Godaddy 80

Biznology

JULY 31, 2012

While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind. Do you care?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

DECEMBER 23, 2013

LinkedIn: Keep the focus business-driven. Share content on your personal profile, company page, and in relevant groups. Share your infographic with bloggers in your field to spread it around the Internet. Internet Marketing Slider Content marketing Google linkedin Slideshare social media'

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

JUNE 12, 2013

Look for opportunities to connect further : Behind every Twitter handle and blog comment is a real person. You may be talking to a customer in a tweet stream or posting to your status, but that content is also discoverable by bloggers and professional media. You have to trust that your overall market positioning will come through.

Paid Search Agency 80

Paid Search Agency Companies Social Media Social Networks 80

Biznology

NOVEMBER 25, 2014

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Start with WordPress.com or Blogger and start writing.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. To quote Guy : Think of @ GuyKawasaki as a news feed ala CNN or the New York Times. Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Biznology

MARCH 3, 2015

Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. I have yet to discover if tagging your post is a feature in Medium the way it is in Drupal, Blogger, WordPress, TypePad, etc) that can then rekindle or accelerate interest in your article. Copy and paste?

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80