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Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

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Social media is a space for branding and personality. I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. the ad that works on LinkedIn probably won’t work on Instagram), but always put your demand marketing strategy first. It is and it isn’t.