Remove Blogger Remove Linkedin Remove Peer-to-peer Remove Viral

Trending Sources

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

B2B 2

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

B2B 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Its time for the knowledge champions of the world to get together, and to get our act. The story of KM so far has been, for the most part, a failure -- failure to articulate, to imagine, and to implement.