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Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. We took a three-pronged approach to promotion.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. We took a three-pronged approach to promotion.

PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. < £ Salon Bloggers & > September 27, 2006. -->. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Its time for the knowledge champions of the world to get together, and to get our act.