What Is Earned Media? Definition, Attribution, Best Practices with Examples
Martech Advisor
OCTOBER 18, 2019
You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? News Coverage/Press Mentions. Let’s look at some of the examples of earned media.
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