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20 Must-Have Marketing Lead Generation Tools

ClearVoice

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, you can set up a basic plan for as little as $9 per month (billed annually). Cost : Unbounce monthly plans start at $79 per month.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Has your marketing team made plans yet? Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World. Cost: $299–$1249.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 82% of marketers report that AI significantly influences their content creation plans. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Startups Magazine) Over 90% of brands utilize social media for marketing. SEMrush) The U.S.

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

In this book, Michael divides up content success into three stages: 1) how to build the case for content marketing within your business, 2) how to find the budget to establish a new content marketing program, and 3) how to measure success once you’ve implemented your strategy. LinkedIn is a vast resource for nearly any job function.

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? Often customers will use social media as an outlet when frustrated.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

When I work with clients to plan out their content strategies, everyone seems to know they need online content, but very few professionals have clearly defined the goals for each channel. Talk about it on Twitter, FB or LinkedIn. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).