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Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. I am very much looking forward to the afternoon sessions. You need to do more than create a page on Linkedin or Facebook. My head is spinning.

B2C 13

The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

While there is a ton of healthy debate about online influence and the companies that measure it, I think it’s important to understand how to gain influence  and authority and learn from those who have achieved it. also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics. marketo. Marketo. LinkedIn Marketing.

Top Internet strategy, marketing and technology links for the week of April 6, 2013


Marketo) 11 Blog & Social Content Marketing Tools I Use (Almost) Every Day  (Top Rank Blog) Marketing vs. Inertia: How to Make Sure Marketing Wins  (eConsultancy). News & Notes

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

When I was in sales, I was measured by the number of calls I made in a day and if I didn’t hit the “magical&# number of calls my professionalism was called into question. Even marketing automation companies like Marketo see the value in leveraging social media for sales. This post is the #4 most tweeted article from all of my posts on the blog. Should sales people blog?

Top Internet strategy, marketing and technology links for the week of November 24, 2012


News & Notes

API 11

38+ Cool Social Media and Web Tools and Reviews


slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking. Back up your Gmail account? PingTags. Prezi.

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Four “New Marketing” Skills You’d Better Learn Quick

Modern B2B Marketing

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  You can connect with Matt via email , Twitter , LinkedIn or his blog. B2B marketing today has changed significantly.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. Jeffrey L.

Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Guest Bloggers: Many influencers in your market can be found guest blogging for the most reputable online publications in your industry. How to measure influence. Measuring true social influence is a difficult task. What blog posts are their readers sharing on Twitter, LinkedIn and Facebook, what posts are they commenting on and what type of questions are they asking.

Buzz 32

How to Engage Your Audience For Long-Term Success


As Marketo put it, “[Marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. Measure To See What Works. Fortunately, in our digital age, it’s becoming easier to measure engagement, and thus easier to determine what works with your audience. Marketing is shifting.

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. And it appears we are not alone. Time management skills.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

But it’s not enough just to support bloggers. But if you’re looking to traditional consumer blog metrics … 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using) - Modern B2B Marketing , April 5, 2010 Iphone Apps for B2B Marketing Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers.  KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 21 Tips & Other Impressions from the Marketo User Summit. 7. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.

Even More Tips on How to Get on the Inc 500: How Two Companies Did It

Modern B2B Marketing

by Dayna Rothman We had a great webinar last week on 10 Tips to Get on the Inc 500: How Two Companies Did It with Jon Miller, VP of Marketing Content and Strategy and Co-Founder at Marketo, and Joe Pulizzi, Founder of the Content Marketing Institute. Is this built into the Marketo platform? A (Jon). This is something that Marketo does. How do you measure your investment?

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Talk about it on Twitter, FB or LinkedIn. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). How should marketers leverage content? Patsi Krakoff.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?  It’s a great place for businesses to make relevant LinkedIn users aware of their brand. blogs.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.  Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. have even recently heard someone compared it to measuring the ROI of pants. Marketo (37). Gladwell.