Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” . Seth Godin. Rand Fishkin. Joe Pulizzi.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Contently

DECEMBER 2, 2021

I didn’t start my career at an ad agency or a literary magazine. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. Personal finance guides popped up on lifestyle sites.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. You never want to see that person again. Be honest, transparent, and personal. Use humor thoughtfully.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Recently, Saffitz collaborated with magazine Coveteur on her Instagram. This is a great example of content seeding because Coveteur's partnership with Saffitz brought recognition to their magazine. Mandy McEwen x LinkedIn Marketing. Well guess what!?

Examples 95

Examples Advertising Agencies Content Class 95

Contently

JUNE 24, 2021

I didn’t start my career at an ad agency or a literary magazine. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. Personal finance guides popped up on lifestyle sites.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Envy

AUGUST 30, 2018

Currently on the advisory board of wefox Group (who own Insurtech companies) and regularly posting on LinkedIn, “ Future of Fintech. Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! Laura Shin. laurashin 96.8 K followers. Vitalik Buterin.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. I share my ideas on living with chronic illness ; each essay is its own first-person reflection of ideas and thoughts blended with actionable, authoritative advice that’s relatable to people like me and their caregivers. Newsletters.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.

Personalization 100

Personalization Ning Business Digg 100

Exo B2B

APRIL 11, 2019

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings. Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

FEBRUARY 7, 2013

You can find Alan on Linkedin and Twitter @ AlanSee. I’m currently a featured blogger for AT&T and a top-ranked blogger for CustomerThink.com. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. Photo Source.

Planning 100

Planning CMO Paid Search Agency Blogger 100

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Entrepreneur, blogger and speaker.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Huptech Web

DECEMBER 2, 2022

Studies have shown that less than half of online consumers trust ads with users and online reviews over the content within magazines, TV, and newspapers that brands create. Facebook VS LinkedIn VS Google Ads. When a top blogger discusses their experience with a brand, it often acts as unique user-generated content (UGC) for that brand.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. topic: your online magazine. You can see them as your online magazine, a controlled way in which you can put together your thoughts and insights on topics that matter to your audience.

Distribution 52

Distribution Curation Content Newsletter 52

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one. They even attended in-person events, either as a speaker or an attendee.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. But I use my @MaureenEditor account as the face of the magazine.

Ethics 100

Ethics Social Media Media B2B 100

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing gets personal. I know what you’re thinking, you’re saying to yourself, “Is he serious?” Kate Maddox. Digital Edge. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. topic: your online magazine. You can see them as your online magazine, a controlled way in which you can put together your thoughts and insights on topics that matter to your audience.

Distribution 63

Distribution Curation Content Newsletter 63

BuzzSumo

FEBRUARY 6, 2018

Developed by Bernd Rohrbach and originally published in German sales magazine Absatzwirtschaft, the technique asks for six people to write down three ideas each on a specific topic. They have five minutes to complete the task before exchanging pieces of paper with the person on their right and repeating the exercise.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103

Marketing Insider Group

SEPTEMBER 13, 2011

The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. There are 230 million tweets sent per day according PC Magazine. “Should I separate my business and personal social profile s?&#. Photo Source.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

Integrated B2B

AUGUST 30, 2019

Personally, I’d run in the other direction. Don’t just publish on your own blog, be a guest blogger on other blogs and use other platforms like industry websites and magazines. Being a thought leader means being somewhat humble, serving a purpose (a willingness to help) and not being overly promotional.

Thought Leadership 40

Thought Leadership B2B Thought Leadership Advertising Agencies Copywriting 40

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Statista) 80% of businesses deem personalization as essential for growth. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

OCTOBER 11, 2019

Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC. I’m not looking for influencers or bloggers. That’s the beauty of it for media professionals,” she says.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Content Marketing Institute

DECEMBER 11, 2017

Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

Hubspot

MARCH 5, 2020

This networking power has led tech bloggers to suggest that 5G will compete with -- or potentially limit the need for -- the Wi-Fi we currently use today. Be sure to create or optimize your profiles on the major social media networks , including Facebook, Twitter, LinkedIn, and Instagram. So, how do you expand that web presence?

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

Hinge Marketing

MARCH 25, 2015

Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. 2) Speaking Engagements In-person speaking engagements are a tremendous marketing opportunity for a number of reasons. On Google+ or LinkedIn?

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Convince & Convert

DECEMBER 14, 2015

Magazines are arguably one of the first publications to rock content calendars. Their content calendars do this traditionally to help their customers (marketers) know how to connect their advertisements into the big picture of each magazine issue. Step 3: Complete the 3 Stages of Content Calendaring.

Planning 109

Planning Content Work Management Custom Publishing 109

Adobe Experience Cloud Blog

AUGUST 21, 2014

The Rundown: Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. Why We Like It: Founder Francisco Rosales has plenty of personality (the “About” page is titled “Who Is This Dude?”), Social Media Examiner.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Buffer

JULY 29, 2019

The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. When you plug in the name of a brand, Brand Grader will give you an influencer score based on the influential journalists, bloggers, and thought leaders who are talking about your brand. But it’s no less powerful and actionable. Moz’s One Metric.

Social Media 72

Social Media Social Marketing Media Dwell 72