Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 9, 2011

There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Search for others. Going the Full-Time Route.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

SEPTEMBER 6, 2011

Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog. One is that she knows the system.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

MARCH 4, 2014

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. ” Holy cow! I e-mailed Ms. Um, no, they won’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50