| | | Marketing Interactions | |  Blogger + Linkedin | 11 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS MARCH 25, 2010 Why a Blog Improves Social Media for B2B When asked what type of social media the attendees participated in, they responded: 54% - Social Networks (LinkedIn, Facebook, etc.). On a blog, it's perfectly acceptable, even encouraged, to link to other bloggers and add your ideas to the ones they've shared. I presented during a webinar earlier this week and was a bit taken aback at the response to a poll taken during the session. 21% - Microblogging (Twitter). 7% - Blogging. This makes me wonder what kind of links and content they're sharing via Twitter and on their Facebook fan pages. Blogs can help with that. | MARKETING INTERACTIONS FEBRUARY 28, 2010 6 Ways B2B Marketers Can "Listen" Effectively How people respond to the blogger's point of view can provide a lot of insight to the concerns, beliefs and interests that are top of mind for your prospects (or people like them). LinkedIn Groups: Using profiles of people like your prospects to get a baseline about the segment is a good start. One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. Social media has given marketers unprecedented access to the thoughts, perspectives and musings of their potential customers. What would you add | | | | | |
| MARKETING INTERACTIONS NOVEMBER 2, 2010 Cold Calling with Content Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. Anthony Iannarino over on Sales Blogger Union that discussed how we needed to turn influence upside down. In a webinar I did for Hoovers last week, I was asked if I thought cold calling had any value in today's business environment. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter. | MARKETING INTERACTIONS DECEMBER 28, 2011 What Questions Will You Answer for Prospects in 2012? What are the trending topics you can identify and how do they line up with what the analysts or top industry bloggers are saying? LinkedIn Discussion Groups are also a good source of industry-related topics that are gaining traction. LinkedIn profiles and job descriptions for roles your prospects fill can also provide insight to goals people in their positions are responsible for achieving. I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. So how do you find the questions? Customer interviews. They would already care. | MARKETING INTERACTIONS JULY 6, 2010 The Contagious Content Challenge When we issued these materials we would post on LinkedIn updates and to discussions in relevant groups. We would send the info to a few key bloggers. Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. With his permission (he requested anonymity) I'd like to share with you what he discovered. read your book and am beginning to implement your strategies. We are a startup software company in silicon valley. And, that was it. | MARKETING INTERACTIONS SEPTEMBER 15, 2009 Spam is not Marketing Content Now it's happening with alarming frequency on LinkedIn, Twitter and Blogs. LinkedIn email sent to the list of a group you belong to that's a promotional piece of garbage along the lines of be my partner or use my products. But promoting your own stuff without consideration for the blogger, the topic under discussion, or the audience is intrusive, rude and will get you deleted, or even reported as spam. Okay, I've had about enough of this mindless, self-serving, me-me-me focused spamming. It was bad enough when it happened via email. their companies? | | | | | | | |
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MARKETING INTERACTIONS | WEDNESDAY, JUNE 23, 2010 Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
Consider analysts, leading bloggers and non-competing companies that are using social media. Share your thoughts on Linkedin discussion groups. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. Unbelievably, I still have a few more, so stay tuned. Does marketing have the right to unplug a prospect from a nurture sequence or is that the responsibility of sales? This depends on your lead management process. The one thing you do not want to do is have a prospect receiving mixed messaging from marketing and sales. Common sense. MORE >> -
MARKETING INTERACTIONS | THURSDAY, OCTOBER 25, 2007  From Campaign to Conversation - Marketing Interactions
The closest I can get to for a successful B2B "social" (networking) campaign is LinkedIn or, perhaps Digg. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Even if theyve been on your mailing list for the last five communications and theyve finally clicked through, does not mean theyve suddenly transitioned themselves to sales-readiness. If only it were that easy. But, they responded! Thats terrific. The lead downloads it. MORE >> -
MARKETING INTERACTIONS | TUESDAY, OCTOBER 30, 2007  Marketing & Writing Resources to Jumpstart Your Brain - Marketing Interactions
Guy Kawasaki talks about 10 Ways to Use LinkedIn. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Think of these as my contribution to your trick or treat basket. Enjoy! Online Copywriting 101: The Ultimate Cheat Sheet is a list compiled by the folks over at Grokdotcom. Well worth a look. Thanks to them for including a post on readability by me! found a few interesting things I hadnt known about. We all need to network too, right? MORE >> -
MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008  Are your words the ones your customers use? - Marketing Interactions
extract their LinkedIn, Facebook profiles and the blogs from their profiles (pages are too standardized) 3. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Have you ever listened to the way people talk? No, I mean really listened. Is what theyre saying what youre hearing, or do you translate their words into ones youre comfortable with? Word choices are telling. Why, you ask? Thats what inspires people to reach out to you. MORE >> -
MARKETING INTERACTIONS | FRIDAY, MARCH 20, 2009 Industrial Strength Prospect Intelligence
More and more of them are posting in forums, on Twitter, on blogs and updating their status on LinkedIn. Let's take a look at a few of the ways you can learn about your prospects: LinkedIn: Look at the questions and answers someone posts on LinkedIn. The books they're reading at the bottom of their LinkedIn profiles. The blog posts that are pulled through on their LinkedIn profiles. Blogs: Comments your prospects leave on blog posts can help you get a feel for their relationship with the topic and/or the blogger. Potential influencers? MORE >>
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