The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Connect with them on LinkedIn. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When But pick up the tab.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially 6,099 built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse. The LinkedIn Publishing Platform is Easy to Use.
Blogger Outreach: Pet Bloggers are the New “it” Girl
MAY 15, 2015
As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business.
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
SEPTEMBER 10, 2015
I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Kristen on Google+.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+. That's exactly what bookmarks are for.
The Top 100 Bloggers On Triberr
B2B Marketing Insider
APRIL 28, 2014
For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. Create a custom URL: LinkedIn gives you the ability to create a custom URL—optimize yours to include your brand name.
7 Ways to Make Bloggers Dislike Your Marketing
JUNE 15, 2015
I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. To do it right, marketers need to consider the POV of the bloggers they want to work with and what it means to one’s time and life to run a blog. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. Blogger Outreach
12 Subject Lines for Better Blogger Outreach
JULY 20, 2015
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. 12 Subject Lines for Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachBut, one of the […]. Author information.
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? always advise clients and colleagues to stick to the major social media site icons, such as Facebook, Twitter, LinkedIn and Pinterest. It’s the numbers. If you want customers, you need to go where they are online. Over 25% of U.S. activity on the web.
5 Ways Brands are Getting Creative With Blogger Outreach
MAY 5, 2015
As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Kristen on Google+.
New Blogger Outreach Research Reveals Insights for Marketers
OCTOBER 8, 2014
I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
JULY 11, 2014
Content Marketing Manager at LinkedIn. He’s also a blogger and photographer for Rock ‘N Roll Cocktail. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. © 2014, VR Marketing Blog. All rights reserved.
Why Brands Should Consider Working With Travel Bloggers
JANUARY 12, 2015
One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
Feed Your Blog Automatically to LinkedIn & Twitter
Writing on the Web
FEBRUARY 21, 2011
How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. From now on your new posts will be automatically posted to this section of your LinkedIn profile. Blog this on Blogger. Twitter. Digg this!
Overcoming Pain Points in Blogger Outreach
SEPTEMBER 10, 2014
Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach
20 LinkedIn Groups Every Marketer Should Join
JANUARY 7, 2014
What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn! Are you a blogger? Who knows?
Expert Blogger Shares Secrets to Success: Wit & Wisdom
JUNE 27, 2013
For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. emailed top financial bloggers and newspaper reporters to share my content, and after a while I started to build traction and get more visibility. Give other bloggers feedback on their blogs.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Never, ever, include A-list bloggers in a bulk email pitch – hand-written only. My goal? Less is more.
3 Blogger Outreach Trends That You Can Implement
DECEMBER 11, 2014
As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. I’ve seen spectacular ones. I’ve seen poorly executed strategies. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Blogger Outreach Trends That You Can Implement by Kristen Matthews - Maximize Social Business. Blogger Outreach And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities. Author information. Kristen Matthews.
How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
SEPTEMBER 11, 2013
This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.
Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items
AUGUST 16, 2013
LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s Comments Thanks Jennifer – I''ve been blogging about LinkedIn since. Unlike with other social media, LinkedIn has.
Working With Bloggers to Promote Your Brand for the Holidays
NOVEMBER 11, 2014
Two thirds of […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Working With Bloggers to Promote Your Brand for the Holidays by Kristen Matthews - Maximize Social Business. Blogger Outreach It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. For many people this means Fall is here!
Embrace the “One to One to Many” Approach by Working with Bloggers
MARCH 14, 2014
Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Blogger Outreach b2b Blog blogger bloggers blogs channels chat content Facebook followers group LinkedIn Photo presence start strategy the social tips tweet updates Instead of running … Continue Reading.
How Fashion Brands are Partnering with Bloggers for Big Results
MARCH 19, 2015
From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. For fashions brands who are just starting out, […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
Secrets of Busy Bloggers: 4 Social Media Time Savers
Writing on the Web
FEBRUARY 11, 2015
must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. 1. Create and/or join groups in LinkedIn. LinkedIn is highly valued for its predominance of business-minded people. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. Use social media. Use a VA. Serenity VA.).
5 Strategies to Identify New Bloggers to Talk About Your Brand
FEBRUARY 11, 2015
While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Bloggers are one of the strongest sources of influence and are the perfect “middle man” when it comes to saying good stuff about products and services. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Strategies to Identify New Bloggers to Talk About Your Brand by Kristen Matthews - Maximize Social Business. Blogger Outreach
The Top 20 LinkedIn Pulse Articles of All Time
NOVEMBER 7, 2014
As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. How convenient for a blogger writing about the top Pulse articles of all time. "All time" here is like a year or so. Pulse isn''t that old. Views: 2,867,000. Likes: 27,655. Comments: 3,345. Likes: 3,995.
How to Be a Guest Blogger Any Editor Will Love
Savvy B2B Marketing
SEPTEMBER 1, 2011
Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. With many of my bloggers, we have set deadlines for posts. have bloggers who like to check in after a post has been published to see how it's been received and what they can improve on for the next post.This follow up step is a nice touch as well.
LinkedIn is the New B2B Media Powerhouse
Digital B2B Marketing
MARCH 25, 2011
Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.
How I Easily Got 25% More Views on My LinkedIn Profile
JANUARY 14, 2015
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute. Nobody.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. Many people aren't aware that LinkedIn actually has a free polling feature for groups. Got a computer? Woo hoo!
LinkedIn Lets B2B Marketers Establish Expertise
JUNE 25, 2015
As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. According to the Content Marketing Institute, 62% of B2B marketers say they use LinkedIn and feel confident that it is effective.