B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Most blog platforms such as WordPress and Blogger include this. What do other bloggers think about this list? A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. So, I created categories for Facebook and LinkedIn. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 3, 2011

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JULY 2, 2014

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. You can add color and interest with great graphics. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100