Chris Koch

AUGUST 23, 2011

It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. You have to come up with something really pithy and link to the deeper thinking. There are only two types of content in social media.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

JANUARY 22, 2010

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. Don’t forget the outbound links. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. If you can link to a survey and promise respondents some level of access to your findings, you can create a powerful source of information. Gather research. Build influence by answering questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

NOVEMBER 24, 2009

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own. Encourage community through sharing and attribution.

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Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

the internet—and so linking different tools together or switching outright from one to another is simple and easy. People are fickle—especially young people—and all it takes is a shiny new technology or good branding to make an end run around the incumbent technology platform in social media. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

the internet—and so linking different tools together or switching outright from one to another is simple and easy. People are fickle—especially young people—and all it takes is a shiny new technology or good branding to make an end run around the incumbent technology platform in social media. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 3, 2010

It’s okay to link to news items or interesting blog posts, but chances are that many others have already done the same thing. Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others. Rarely do those links lead to paid content. Sharing is the currency of social media.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100