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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Blogger Outreach. It will pay dividends in blogger outreach.

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Are Broken Links Ruining the SEO Authority of Your Site?

Biznology

When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Photo credit: mag3737.

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Lead your customers to your best online content: here’s how

Biznology

Set links to open in a new window: you don’t want to disrupt your blog readers from continuing to read the article your link is found in, so always set an internal link to open in a new window. Make it easy to navigate: another purpose of internal links is to create a pathway for visitors to your site to get around.

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Should guest blogging still be part of your SEO strategy?

Biznology

Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post.

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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

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