The Human Approach to Link Building Outreach
JUNE 20, 2013
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes. Photo credit: MyTudut. Be Conversational.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.
The Law of Large Numbers is the digital marketer’s friend
FEBRUARY 4, 2014
Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. And, if it is newsworthy, what’s in it for me, for the blogger, for the reader?
Google Authorship is Changing the Game for SEO and Digital Marketing
JANUARY 21, 2013
At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Image via CrunchBase. An SEO Boost.
Are Broken Links Ruining the SEO Authority of Your Site?
SEPTEMBER 4, 2012
When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. In addition to linking to internal pages, it sometimes makes sense to link out to external sources as well. One common place to find broken links is within the comment field of a blog.
Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
MAY 23, 2013
Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. Be transparent.
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? Link Madness by SEOBook.
23 Expert SEO Link Building Guides and Tools
MARCH 19, 2013
In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. SEO-Specific Metrics.
Microsites and SEO: Why B2B Link Building Matters
MAY 26, 2016
GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.
Infographic of the week: Link Building with social media outposts
Ad Your Comment Here
NOVEMBER 18, 2011
This one comes to us from HUA Marketing by way of Social Times : “In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link. It’s important for businesses who leverage search to maintain their quality links , and the following infographics give you a few tips.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. On-Page vs. Off-Page SEO.
10 Simple SEO Basics for Better Rankings
NOVEMBER 19, 2015
In this example, the blogger could have probably written a better ALT tag than “read.”. 4) Reduce bounce rate with interactive content. A “bounce” happens when someone come to a page on your site and then leaves without clicking on anything. There are three basic kinds of links: “Inbound links” (also called “backlinks”) are links on other sites that point to your site.
A Newbie’s Guide to Link Building
JULY 25, 2013
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Newbie’s Guide to Link Building. And how exactly do you “build” them?
Effective Link Building Secrets: Guest Blogging
EMagine B2B Blog
APRIL 30, 2013
You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog. Gone are the days of reciprocal linking, or worse, paying for links.
Nine More Expert Guides to Local SEO
AUGUST 19, 2013
It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. What are the best ways to build local links? The Complete Guide to Link Building with Local Event s by SEOmoz. by MarketingSherpa. Though U.S.-centric,
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
And there are absolutely some fantastic, high-quality guest bloggers out there.I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. and the quality of linking sites in determining rankings. ”). Far from it.
Link Building Strategy: How to Get First Links for Your New Blog
JULY 24, 2013
Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? The answer: a strategy that focuses on building relationships and benefiting readers. People-Focused Link Building Strategies That Work. 1.
The 8 Best Link-Building Tactics to Boost Off-Page SEO
NOVEMBER 29, 2011
In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy. All set?
How to Use Guest Blogging for Effective Link Building
OCTOBER 12, 2011
Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. As you write each post, include 1-2 links to the web pages you want to drive traffic to. Check out the results.
Top 10 Ways to Build Lasting Links in 2014
FEBRUARY 19, 2014
Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. For 2014, I’ve put together my 10 surefire link building strategies that I believe Google will continue to respect and reward for the rest of the year. 1. It’ll also look spammy! 2.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Bloggers are concerned that they can not handle the volume of work required. Wrong. and Italy.
7 Steps to Becoming a Great Guest Blogger
JUNE 19, 2013
There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. While you may not need convincing, it can be difficult to become a guest blogger, especially on a valuable, popular website. Content Creation & Strategy Online PR/Link-Building guest blogging
Blogger Relations: Learn why they matter on Future of Publishing
MARCH 15, 2012
While knowing other bloggers face-to-face is frequently the best way of meeting them and. continuing a relationship, much of the time this form of blogger relations simply isn’t feasible due to logistics. In this episode of Future of Publishing, host Murray Newlands interviews Dan Rowse of Digital Photography school about why relationship-building can be more. Highlights.
100+ Blog Directories and RSS Sites for Promoting Your Blog
OCTOBER 25, 2010
The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Several of these sites require registration, and some require a reciprocal link, but at last check all were still active and free. charging for inclusion). Webbiquity B2B Marketing Blog).
Best Practices for Blogger Outreach
APRIL 15, 2014
Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. Pitching to a blogger who doesn’t write about anything relevant to your brand or customers probably isn’t worth your time or theirs. Resources: [link].
Guidelines for Getting Awesome Guest Blog Posts
FEBRUARY 5, 2014
Bringing guest bloggers on board is a great way to diversify the content on your site and introduce your product or business to a new audience. “Guest bloggers can boost profits by growing the exposure of your brand,” says link-building specialist Matt Zajechowski. Set a rule about links within the post. Ask contributors to use Google Authorship.
How to Become a Stellar Guest Blogger
JANUARY 4, 2011
Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Therefore if you are willing to succeed in building your brand via guest posting, the first thing you need to do is to plan your future strategy: a) Make one day of the week the “guest blogging day.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
Promote Your Content through Blogger Outreach. Blogger outreach is the process of reaching out to relevant bloggers in your niche to let them know about the amazing content you have written. It takes time and effort but if you promote your content to the right people they will link to your content and this will help you in search results. But with 12.8 Guest Post.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) Create exactly 1 page for each keyword or keyword group. (3) Get links to these pages. (1) Choose the Right Keywords. Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
If you want to shorten that time frame, take a look at these traffic-building tactics. Guerrilla idea: What if you republished some content as a Kindle book and included links to other content on your site in the Kindle book? You don’t want to be adding links to a site Google might come to view as a bad neighborhood. Do some careful link building. 15) Guest blog.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
What’s most important–on-page optimization, link building, or technical SEO? ” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. But change is.”
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Have you ever heard web experts or SEOs talk about nofollow links? Here’s the background: There are several reasons why a website would want its users to be able to add links to a site (while preventing them from driving value from the website to another site), or instances when a website wants to link out to a site but not share authority. The Many types of link spam exist.
9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
AUGUST 24, 2016
The main difference between this and a mini ebook is that you are not recycling posts from your own blog but rather linking directly to other sites. It’s important that you don’t copy and paste someone else’s content into your guide but rather just include a link back to the original article. In this example Brian Dean from Backlinko.com produced Link Building: The Definitive Guide.
Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO. The subject line that generated such success?
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
JULY 31, 2014
Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. Identifying key influencers is a crucial aspect for establishing relationships and building a strong presence on social media, regardless of the platform. And Twitter is a good place to start. Suggested Tool.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.”
The Many Roles of an SEO Professional; What an SEO Tactician Does
AUGUST 22, 2013
We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently. . Link Building Strategy. What is a search engine optimization tactician.