| | | Biznology | |  Blogger + Link Building | 5 articles |
| Page 1 of 1 | Previous | Next | BIZNOLOGY MAY 20, 2013  Penguin 2.0 Rolls Out This Summer: Please Calm Down The fact of the matter is that ever since Penguin rolled out last year, we’ve known what not to do as far as link building is concerned, and if you’ve continued to follow through with black hat tactics and are worried about Penguin 2.0…well But once again, don’t freak out yet–unless you’ve used these kinds of link networks in the past. | BIZNOLOGY JANUARY 21, 2013  Google Authorship is Changing the Game for SEO and Digital Marketing At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Image via CrunchBase. An SEO Boost. | | | | | |
| BIZNOLOGY AUGUST 6, 2012 Three Ways to Build Links in the Age of Google Penguin Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The good news is linking appears to be every bit as important as it has ever been. Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Internal Links. Blogger Outreach. | BIZNOLOGY SEPTEMBER 4, 2012 Are Broken Links Ruining the SEO Authority of Your Site? When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. In addition to linking to internal pages, it sometimes makes sense to link out to external sources as well. One common place to find broken links is within the comment field of a blog. | BIZNOLOGY MAY 23, 2013  Don’t Be a Burden: 4 Steps to Great Guest Blog Posts 'Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. Be transparent. | |
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