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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

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Unlocking the Power of Lead Generation Channels

Valasys

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. And trust me, the potential is enormous!

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Why Social Media Matters for B2B Vendors

Webbiquity

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts. 50% of LinkedIn users are business decision makers. •

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Agism in B2B Tech Marketing?

Envy

There are no shortcuts; a marketer still needs to define the target audience, understand the real USP, craft a very simple and sharp message that speaks to the crowd and ensure that the brand promise delivers on customer satisfaction. Mistakes in these steps of strategic planning will lead to delays in leads and sales, if not worse.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Promote your content / increase web traffic.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Good SEO means more target traffic.