Chris Koch

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Six ways that marketing needs to lead the organization in social media

Chris Koch

Social media creates the need for marketing to lead within the organization. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. The entire organization needs to get involved in social media and marketing needs to lead that effort.

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Where should your corporate blogs live?

Chris Koch

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. Incentives for bloggers. Being on the corporate site is a good way for bloggers to raise their visibility inside the company and promote their careers. You take what you get with independent bloggers.

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How to establish a voice of authority in a blog

Chris Koch

But it’s not enough just to support bloggers. It would be wonderful if your bloggers were the only experts writing about their fields. Here are a few to consider: Lead a niche. A few weeks ago, I wrote a post about how to get others to blog. For them to be successful, we need to help them establish their voices in a blog.

SME 100
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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.

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Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. We accomplish this feat through content.

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Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. We accomplish this feat through content.

Planning 100
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How to create B2B social media policies

Chris Koch

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company).