Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MARCH 23, 2016

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. He focuses on blogger outreach/engagement and internet crisis response. Thanks to all our sponsors!

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Regardless, it’s the world’s leading measure of the digital influence and reach of people and brands.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

MAY 18, 2016

Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. Isn’t it time to break free from boring, non-performing sales copy? Whether you write website copy, or evaluate content written by other writers, this webinar is a must-attend!

AIDA 126

AIDA Tips Copywriting Webinar Metrics 126

Biznology

JANUARY 5, 2016

Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MAY 19, 2015

Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. Don’t lead with links, lead with valuable content.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Of course they all could discover the right words independently.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

NOVEMBER 4, 2015

Thomas Sohmers leads REX Computing, a startup that’s developing low-power, high-speed computer processors. They’ve grown up in a world of seamless global communication that can make anyone a YouTube star, a celebrity blogger, or the developer of a hit mobile app used by millions. REX recently raised $1.25 Thomas is 20.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

APRIL 25, 2014

To lead people back to your website, you must first step outside your comfort zone and visit with other blogs and websites within your particular industry and niche. WordPress and Blogger are two that provide a profile and image for heightened visibility. What good are they if no one is reading? Image credit: Biznology Blog.

Ideal Customer Profiles 80

Ideal Customer Profiles CAN-SPAM User-Generated Content Internet Marketing 80

Biznology

SEPTEMBER 4, 2012

Bloggers often link out to outside sources to prove a point, back up a statement, or argue something that was previously published. While this is a good approach to get noticed by others and work to build a community, it can lead to a number of broken links overtime.

SEO 80

SEO Blogger Link Building Order 80

Biznology

JANUARY 28, 2015

Which posts lead to a conversion? Bloggers have to love writing (or at least like it a lot) to produce excellent content. Why not take the guesswork out of content creation and learn what your readers really like to read? Open up your analytics and look for certain metrics. Which blog posts are most popular? Don’t you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Biznology

SEPTEMBER 21, 2011

Are you trying to increase the number of leads you generate? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. That lack of focus leads to the sort of backlash against social media you’re starting to see.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

FEBRUARY 4, 2013

This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Paid Search Leads. Most of my counterparts in the B2B tech space don’t even sit in the same division with their paid search leads.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

APRIL 7, 2017

You can lead a horse to water, but you can’t make him drink. Here’s how you can lead your customers to your best content and keep them on your website longer. The post Lead your customers to your best online content: here’s how appeared first on Biznology. And to rank higher in SEO results, add external links to the equation.

Lead Scoring 144

Lead Scoring Lead Ranking Leads Lead 144

Biznology

MARCH 23, 2012

We wanted to help you with 3 things: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions. Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

FEBRUARY 18, 2014

In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. Resistance is futile.

Google 80

Google Lead Scoring Lead Ranking Leads 80

Biznology

JANUARY 3, 2019

He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Since then, he has taken the lead in converting traditional industrial marketing into a modern marketing powerhouse. . The goal is to get a lead from hours down to minutes to set an appointment. Great work, Scott! .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Allow your community to lead your exploration; do not be willful: people don’t always use your language. Why You Should Reach Past the A-List.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Traackr — I have been lusting after this app for years and finally have access to its tools. Thanks for reading this far!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

AUGUST 2, 2016

For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX. 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

OCTOBER 25, 2011

This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). I experience push-back again and again from my past charity clients who are uncomfortable with thanking bloggers who have promoted their cause or furthered their message because “we don’t do these sorts of endorsements.”

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

JULY 6, 2016

The three overarching goals of content marketing are lead generation, market education, and brand awareness. As with influencers, inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well. Competition can be fierce which is why staying ahead of the curve is vitally important.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. We collect every blogger who has ever had a thematic interest in our customers.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 6, 2015

We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. They’ve evolved from being engaged communities centered around the blogger and his or her topic. Bloggers were like professors and commenters were like students. We live in a post-Snowden world.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Biznology

SEPTEMBER 6, 2016

Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I am creating leads based on the brands, products, apps, and services that Dan and I would really love to work with. Kindness opens many doors online. It’s normal to be bad before you’re good.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

JANUARY 31, 2014

Matt leads the team that determines what is and isn’t web spam. For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post. It doesn’t matter if they’re bloggers, “traditional” media, or something in between.

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Scoring 80

Biznology

MARCH 19, 2013

I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose.

Social Media 80

Social Media Advertising Agencies Paid Search Agency Blogger 80

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

AUGUST 20, 2013

Online Engagement and Blogger Outreach. You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

JUNE 29, 2012

The best vendors, like the best docs and lawyers, keep rigorously up-to-date in the state of the art with a single-minded incentive to keep up and even lead the way.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

JULY 23, 2013

Your Plugins are Lead Weights — I love plugins, I do. I would love to have a million of them running on my blog — but I have given up on that because I want people to actually get to my site via Google search more than I want to entertain the bloggers who arrive.

Google 80

Google Paid Search Agency Content Work Management 80

Biznology

DECEMBER 23, 2013

Some forms of content marketing require your lead to be proactive in trying to connect with you. If you include a link back to your site, you’ll lead them right to your front door. Share your infographic with bloggers in your field to spread it around the Internet. Infographics. Infographics take content and illustrate it.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80