Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” ” Owain Williams , Influencer Marketing Blogger. ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 11, 2017

Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. Listen to any of the leading podcasts (Serial, Criminal, etc.) Common Misconceptions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213