PR / Media Pros Should Stand Firm on Requiring Quote Approvals
Marketing Craftmanship
SEPTEMBER 22, 2012
The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Don’t Lead Lambs to Slaughter – For a host of reasons, and regardless of their org chart position or years of experience, some people are media disasters.
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