Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR. What is a link-building service?

Link Building 100

Link Building Work Management Marketing Management Service 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

seo.co

MAY 2, 2021

Discover more outreach opportunities, more platforms to post your content, and discover strategies that have worked for your competitors. Buzzstream is an outreach-oriented link-building software that keeps your email outreach campaigns organized and well-targeted. See which websites are linked to which content. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Optinmonster

DECEMBER 21, 2023

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Send out the perfect link request …or even….

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. How do you make a lead magnet? But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads).

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task.

SEO 100

SEO Planning Blogger Content Marketing 100

Hubspot

JUNE 2, 2011

Blogger outreach. Each email you create needs to have a goal and purpose, with the overarching goal of email marketing being to deliver relevant content and information to a segment of your leads or customers. Blogger Outreach. He's also a very well-known professional speaker in the social media space.

Blogger 28

Blogger Social Media Outreach Media 28

SmartBug Media

JULY 10, 2019

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. This is crucial for your sales/marketing teams to anticipate so you can plan your touch points and develop properly timed lead nurture workflows. Conclusion.

SMB 67

SMB Planning Marketing Plans Allocation 67

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

NuSpark Consulting

AUGUST 22, 2013

We do have one thing in common with old school SEO; we take pride in our efforts to grow website traffic and leads for our clients. . As listed above, we need to be part of your website strategy, your content strategy, your social media strategy, and your PR strategy. We talk to IT; we talk to writers; we talk to you.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Hubspot

NOVEMBER 3, 2014

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. Finally, remember that even on the best days of their jobs, reporters can’t play man-to-man (or woman-to-woman) defense; it’s zone coverage all day, every day given the ratio of PR folks to journalists.

PR 28

PR Guerilla Marketing Public Relations Press 28

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. Third-Party Outreach. Don’t get me wrong: Short-form content has its time and place (e.g.,

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

OCTOBER 13, 2020

The more successful you are at getting bloggers or review websites to mention your brand (in new or existing content), the more likely your visibility will increase. Provide digital PR on their behalf. Start outreach for long-term partnerships. Your outreach goal should be to spark a conversation with your potential partner.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hinge Marketing

JANUARY 3, 2014

By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger.

Planning 48

Planning Content Marketing Work Management Blogger 48

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media.

PR 20

PR Outreach Blogger Web 2.0 20

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Other reviews of Social Media Marketing by Li Evans: Karl Ribas.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Hinge Marketing

AUGUST 21, 2015

By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Develop an outreach strategy. Think of it as a link building campaign combined with a PR campaign. It is the leading marketing program for delivering greater visibility, growth, and profits.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. How can bloggers do it more effectively? The second-best time is today.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Think of these folks as the masons forming the foundation for your marketing outreach. Communications or media agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. Marketing and PR practitioners have actually, in many ways, been slow to get this.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48