Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.

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What’s the role of a content strategist?

Sales Engine

The companies that are already meeting this schedule are receiving over three times the number of leads than companies that publish only once or twice per month. In fact, many companies are hiring an editor-in-chief with journalism backgrounds to lead their content marketing efforts.

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What’s the role of a content strategist?

Sales Engine

So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles.