Paul Gillin

JULY 9, 2015

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. It’s a great way to increase the visibility of your thought-leading content by sharing slide decks that would otherwise be put on a virtual shelf. We had never heard of most of these tools, and bet you haven’t either.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. So Now What?

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

APRIL 10, 2013

Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. For example, Brill tells how a single tweet on a trip to Sydney led to a meeting with a local follower and fellow foodie and a friendship that has lasted for years. Social media is about more than business, he emphasizes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 29, 2012

It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. It stepped up advertising about the benefits of Dry Max and posted videos by leading pediatricians about the causes and treatment of diaper rash. “If

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50