KoMarketing Associates

APRIL 30, 2012

We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). Significance and reach of contributing writers, bloggers, and site network as possible to identify. Expected cost per lead or cost per visit. Link-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JULY 31, 2014

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. This application can help validate hashtag relevance and lead you to those most commonly used in relation to a specific topic. Suggested Tools.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

NOVEMBER 24, 2015

Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads. In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. We anticipate refining this even further in 2016 as we offer a crescendo of visibility and leads to our clients.” – Wendy Marx , Marx Communications. I’ve applied this as I’ve launched my own business.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. Find the Perfect Job Candidates.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JULY 14, 2016

This leads to more opportunities for social media users to find and consume your content. To see what journalists and other bloggers or influencers are saying about your brand, industry, or products online, MuckRack’s Who Shared tool offers a good at-a-glance view of metrics. DrumUp is relatively new, launching in 2015. Cost: FREE.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

NOVEMBER 15, 2013

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. It doesn’t have to be long—most news pieces work best if they get straight to the point, don’t bury the lead (lede), and have an insightful title. Don’t know what to write about when it comes to your B2B website’s blog?

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Because each person has their own unique writing style and process, it can be easy to get into a rut of doing the same types of content over and over.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MAY 5, 2015

The primary objective is to make connections with leading-edge organizations (manufacturers, distributors, and industry publications) with the end goal of creating blog post content that captures key trends, challenges, and innovations happening in the space. So what does all of this mean?

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. Don’t get me wrong: Short-form content has its time and place (e.g.,

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

NOVEMBER 13, 2018

Our job is to continue building out solid programs and figuring out ways to drive leads/sales. Content marketing can generate 3x as many leads as paid search. Next Step : Take a look at your own cost per lead. 62% of bloggers don’t update old articles . Source: Orbit Media 2018 Blogger Survey. It’s sad really.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

JULY 28, 2020

Also look for ways to add conversion opportunities, as creating track-able lead opportunities and measuring performance on a regular basis will allow you to maximize the success of the program work. To get the most out of a content marketing strategy, you need to promote across channels and tie it to the lead generation/nurture process.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JANUARY 19, 2016

Maybe you want to learn a new language, spend less time watching TV, or follow Tom Brady’s lead by eliminating junk food and calling avocado ice cream your dessert of choice (no thanks!). Blindly producing content will likely lead to an unsuccessful program. Related Resources. 6 Ways to Measure B2B Content Marketing Performance.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

MAY 19, 2014

Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Offer Free SEO Assistance.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120