B2B Memes
MAY 26, 2010
A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. Doctorow: Make money with typos.
B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. This isn’t necessarily a bad thing.
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B2B Memes
JUNE 21, 2010
Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.
B2B Memes
MARCH 6, 2012
In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.” Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones.
B2B Memes
DECEMBER 2, 2010
Though the nut graph originates in journalism, it can benefit all business bloggers. It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.). Most business bloggers, I think, get that much.
B2B Memes
DECEMBER 8, 2011
If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Adam Tinworth.
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