ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. A get-rich-quick scheme if you will,” comments blogger Neil Patel. Growth without retention isn’t growth after all. And growth is more important than ever. Random acts.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

FEBRUARY 9, 2012

In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. There needs to be a certain synergy to the lead management process from inquiry through purchase (and beyond). You can follow Ardath on Twitter at @Ardath421.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

SEPTEMBER 15, 2020

I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. With this perspective of demand marketing in mind, we can now recognize that social media can and should be a key source of qualified leads for your company. B2B is boring. Number of conversions per tactic (i.e.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147