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The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

SnapApp

Perhaps they’re a college kid writing a paper. Maybe they’re a blogger who is writing for a competitor. The post The Trick to Increased Revenue: Better Sales Lead Qualification Criteria appeared first on SnapApp. You’ll Conserve Budget by Not Chasing After People Who Were Never Really Interested.

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Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. And not robot writing. Oh, hang on. Isn’t that. ?

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If you have Jimmy from the development team who did a lunch and learn on how he coded a solution that will benefit your clients, get him to write it down and post it on a blog. Did I just write in caps?

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

Woods is VP of Enterprise Solutions for NewsGator.com , a leading news aggregator. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date. He writes, "I dont have to spend my day with my head buried in Salesforce.com. Bloggers over-hype RSS.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. After insisting you create an “unboring” angle he writes , “the [B2B] social following does not need to be directly related to or even interested in [your] niche. B2B is boring. Engagement Channel ROI.