The Point

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Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * expand company’s leads database and community of followers.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Blog Makeover Nets Sales Leads for Software Company. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Getting the Most from Salesforce.com: A Conversation with David Taber.

Lead Gen 100
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Book Review: Essential Marketing Automation Handbook

The Point

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. But I’m glad I found the time. First: a quibble.